The Bear’s Den
A Bespoke Coffee & Tea Experience for Community Enrichment

Executive Summary

The Bear’s Den is envisioned as a warm, inviting space within the club that offers a curated selection of bespoke coffees and teas. More than just a café, it will serve as a hub for connection, relaxation, and cultural exchange, benefiting both members and the wider community. By blending high-quality beverages, community-centred programming, The Bear’s Den will elevate the club experience while promoting wellbeing, social engagement, and inclusivity.

Objectives

1. Enhance Club Amenities – Provide members and guests with a premium, bespoke coffee and tea offering that reflects the club’s dedication to quality and distinction.

2. Foster Section/Community Engagement – Create a space for conversation, networking, and local initiatives, encouraging stronger connections within the sections and community.

3. Promote Wellness & Culture – Highlight the health benefits of specialty teas and responsibly sourced coffees while celebrating global traditions of tea and coffee culture.

4. Support Section/Local Partnerships – Partner with local roasters, tea merchants, and artisans to strengthen regional economic ties.  A few local companies contacted and awaiting feedback on costings. Also support sections with offerings of selling mugs etc

The Concept

• Ambience: A lounge styled as “The Bear’s Den,” designed with, soft lighting, and comfortable seating to encourage both quiet reflection and lively discussion. Sports shown on event days and open when main bar is closed so sections and the community can use the facilities.

• Menu: Curated coffee and tea selection including single-origin beans, ground coffee,herbal infusions, ceremonial teas, and seasonal specialty drinks.

• Community Integration: Special events hosted in collaboration with local schools, artists, and small businesses.

Benefits to the Community

• Social Connection: Provides a welcoming, environment where members and non-members alike can gather.

• Cultural Enrichment: Introduces diverse brewing traditions and fosters cross-cultural appreciation.

• Health & Wellbeing: 💬 “Join in! Section members are invited to help run the Den — a place to connect, relax, and support mental well-being together.”

• Economic Impact: Strengthens ties with local suppliers and creates opportunities for employment and training.

Financial Considerations

• Revenue Streams: Beverage sales, specialty retail (beans, loose-leaf teas, accessories), private event bookings, and workshops.

• Initial Investment: Fit-out of the lounge, procurement of equipment (espresso machines, brewing stations), and staff training. This is mainly done with the new machine and current Filter pots, some thought need on furniture when not in party use to fit the “concept”

• Sustainability: Options for environmentally conscious operations, such as biodegradable cups, ethically sourced beans/teas, and energy-efficient equipment.Also, the waste matter from the coffee beans.

Success Measures

• Member and community participation rates in events and daily use.

• Financial viability through consistent revenue growth.

• Positive community feedback and strengthened local partnerships.

• Recognition as a unique club feature that enhances reputation and member satisfaction.

Conclusion

The Bear’s Den will be a cornerstone of community enrichment within the club. By offering an elevated coffee and tea experience that prioritizes quality, wellness, and connection, the space will generate lasting value for members, guests, and the wider community.

“Never underestimate the power of a good cup of coffee.”
― Ursula Vernon